I recently had an opportunity to interview Steve Deane who is one of the best SEO consultants and online marketing strategists from Ireland. Steve has
Local SEO Services for Boston Area
Solid Content, Web Design and SEO Strategy will yield higher SERP, more clicks and more conversions.
Learning and implementing SEO basics isn’t difficult but the more you dive in, the more you realize how exponentially complicated it starts to get. With a low barrier of entry just about anyone can implement the SEO basics. Sadly the basics isn’t enough. Lots of businesses use the trial and error SEO method where they try just about anything, but don’t really know what yields good results and what is worthless. Often they walk away disappointed, convinced that their website will never be revenue positive. That’s where paying for experience can really help.
My name is Filip and I am a Boston local SEO consultant with a decade plus of experience, a degree in Marketing and Economics from Cornell University, and lots of experience in organic site optimization. Most of the clients I service are local businesses who are in the greater Boston & Cambridge area, though I have lots of great customers all over the United States, Europe and Asia. My clients are small to medium size businesses in a wide range of industries who I help with monthly SEO and web design services. Yes your site can be more than just “proof” that you have a site! If you even have slight interest in exploring this service then contact me at 617-466-9286 or click here to contact me online. There is no pressure to use me for your SEO. As an SEO consultant I can help and create a plan YOU can implement, or you can use me to do all the heavy lifting!
The SEO Process - How SEO Work is Done and What You Should Expect
(click on each tab to learn what's involved)
We start with a chat where I learn about you, your company and your industry. I will also get an idea of what your marketing goals are. Then a detailed SEO audit of your site is done which will allow me to review what is currently happening with your site. I evaluate both your sites search engine performance, review your content, keyword saturation, speed, and usability and I also audit your industry to get an idea of what the top ranking sites are doing, what their focus is and what tool set they utilize to help them convert consumers into customers. Reviewing competitor sites often establishes our minimal metrics and standards that your site should comply with.
I also examine where you rank in search results and what type of audience search engines are sending your way.
With keyword research I work with you in building a primary set of keywords you wish to be listed under. This also involves researching what complimentary keywords we should consider as well as establishing a difficulty hierarchy of easiest to toughest terms to rank well under. This will also give us an idea of what content we might have to work on.
There are several tools that must be installed and configured on your site. These tools provide valuable feedback on what works and what needs further corrections. Analytics will show us your sites overall performance and reveal where additional weaknesses lie. Inside of these tools we will also be able to create performance “goals” that measure things such as a purchases, a form fill outs and so on. We can then focus on what must be done to optimize the site for higher goal conversion.
Once everything has been revamped and properly configured then your site will be submitted into different search engines, as well as other industry related sites and directories (if and when appropriate). Any future changes to your site will be automatically injected into the search engines. Within a matter of days we will be able to monitor your status and your performance.
Depending on the volume of visitors your site gets, we will start to aggregate usability data and begin evaluating it. This feedback is then used to make additional changes to the web site (strengthening keywords that yield good traffic, come up with other plans for keywords that yield low quality visitors or no traffic).
Remember that SEO is a process where we will often get site usage feedback, fine tune what doesn’t work well while at the same time amplify site features that perform well. Think of it like training with a coach where a good coach will tell you how to get better and better!
Keep in mind that on average it takes 3 months to start noticing an impact from the changes. I encourage you to look at industry SEO publications where you can confirm this. Be very careful if someone tells you they can get you “quick” results. Again, think of it like going to the gym.
What Many Businesses Do for SEO & Why Its Not Working...
- Trial and Error – I meet lots of businesses who are using a large pool of terms but don’t really know which of their keywords work, how they net any results, and how to further leverage those terms.
- Hiring Phantom SEO Consultants – Some businesses hire an “SEO specialist” who ends up being a sales rep for a large faceless outsourcing firm. You probably got those emails before with loads of promises and wild claims for a low monthly fee. After awhile the results and months and months of payments give the business very little movement in search engines, turning off the owner from what is truly possible with solid SEO strategy.
- The Keyword Stuffing “Special” – Some firms get stuck with a site that looks like someone stuffed the same keyword a thousand times. You have seen those pages that show the same term a hundred times on a page, and the grammar sounds absolutely awful. Maybe a search engine will pick up on it, but a consumer will be totally turned off. What’s the point?!
Companies get stuck with little to no results and lose faith in the potential that well established search engine optimization campaign can offer.
What Should Be Done for Healthy Search Engine Presence...
Most SEO companies focus on getting all the “technical stuff” optimized for search engine inclusion, often overlooking a step that’s even more important for a sites long-term performance.
One of the most important variables that’s either overlooked or downplayed is called “site stickiness”, and its huge. Site stickiness is the process of gaining the correct traffic, and retaining their interest on your site. It makes total sense! When Google sees a visitor click on a search result link and spend lots of time on that site, Google considers this to be both successful match in search results, and good site (otherwise why would the user spend so much time on it?). You will rank higher for that keyword. Conversely a site that’s clicked on only to be backed out of within seconds, is considered to be a irrelevant site for that keyword, thus its ranks drop.
SEO is all about 1) improving your websites visibility in search engines, 2) attracting only the consumer base you can service and just as important, 3) retaining them on the web site for a longer period of time. I can help your site .
Call 617-466-9286 and work with me, your Local SEO Consultant
Recently worked on Websites...
Please check out the following projects my programmer and I have worked on. The work typically involves from one to all of our services such as new design, redesign, branding and market research, SEO and Optimization work and more. Reach out if you need help with anything, or click here to see other samples of our site works.
Daylight 24 Daylight Lamps project involved full market evaluation and a new strategy how to best sell their unique line of daylight lamps. Site contains many unique SEO and e-commerce features to increase the conversion ratio. This project also takes advantage of monthly SEO support.
Black Isle Global project involved market research and industry profile build out before we started to work on design and message. We collaborated with a terrific UK based writer to provide keyword focused site content. Work also involved design, mobile phone optimization, SEO work, and more.
Mitchell Wachtel is a North Andover podiatrist. The project involved full site redesign with a focus on offering very lean and fast mobile browsing. Work also involved keyword research and content rewrite (where appropriate), site redesign, mobile phone optimization, SEO work, and more.
Auspod Design is a boutique interior design firm focusing on commercial projects all over the world. The project involved full site redesign. Work also involved keyword research and content rewrite (where appropriate), site redesign, mobile phone optimization, SEO work, and more.